Lake Hills Realty is a One-Stop Source for Real Estate Services covering the Riverside, Corona, and Moreno Valley areas, which mostly surrounded by mountains and offer a relaxing environment.
The design rational is to reflects the identity of the environment, and offer something unique enough to be place at prominent areas as deco. The concept is to craft the card with the mechanism of a rocking chair, which communicates relaxation. The dye-cut windows at the back with the shape of the logo brings a sense of craft and allows it to be place as deco on their clients’ desk.
Eyenod studios request for a business card that could communicates creativity and create an impact to their clients. The proposed direction is to print the business card on a compact matchbox, with interactive elements built in.
Why matchbox?
Its directly link to hope, ideas, imagination.
It could stands on the desk nicely as a deco.
It doesn’t cost much to produce.
Everytime the client got a problem and light a cigarette, this reminds them of eyenod.
Design Rational:
As a local brand competing against major foreign brands, the design proposition is to create a refreshing look on the shelf with a clean and modern design, and allows consumers to navigate through the infos easily around the can.
exploration on using frame:
3456 is for singles, young couples, or small families. When they are by themselves, a 3 seats is sufficient, when visitors come, it could be opened up into a 4-seats, 5-seats or 6-seats.
Ro-box is designed for people with limited working space, and doesn’t want too many excess furniture lying around. It could expand from a working chair (when folded up) into a bench for resting, reading or having a discussion with others. The arrangements and length of the legs supports Robox during fold up or being expanded, taking on the major forces from the connecting hinges.
Creative for P&G REINVENT Competition. The brief includes reinvent the packaging design for in the benefits of users and POSM for great shopping experience.
1. PACKAGING RE-DESIGN
*Conceptual Visual only
Rational: Apart from dish washing, most cleaning routines ranges from twice a week to once a month. Bottles of cleaning agents would last a consumers at least few months (common usage such as dishwasher, clothes cleaning detergent) to years(such as surface cleaner). During usage Most cleaning fluid comes in condensed form, consumers are likely mix a portion of the cleaning fluid with some amount of water for usage over a period.
The bottles bought not only taken up spaces in storage, it also exposed to accumulating dust and dirt from the environment.
Packaging:
The new packaging design direction taken is to create small packs packaged in polypropylene. Consumers could buy new packs as they use along (since most of us do out grocery at least once a month).
For consumer:
- Easy to shop. Lightweight compare to buying bottles of them.
- Easy to store before and after usage.
- Easy in usage. Just tear and mix water.
- Easy to try out other flavor or latest offering.
- Save in spending. They just buy what they need.
For the manufacturer:
- The launch of a new flavor or offering could reach and tested by consumers faster.
For the environment:
- Lower cost in recycling. Its easier to hand out a thin sheet of packs without any air space between.
2. POS DESIGN – Vending Machine with display screen
*Conceptual Visual only
A vending machine that routinely runs short introduction Maestro Limpio products. When consumers press on certain product’s button, the infomercials on the product will run.
Consumer could choose number of packs desired on each pack. The total amount will be shown on screen. Once confirmed, it will be dispensed to the tray below.
3. POS Design – Cardboard
Various size/colors cardboards in the shape of Maestro Limpio to be placed around areas which consumers are shopping for cleaning products. The message and shaped-card board are to stimulate the curiosity in the shoppers, as man are commonly recognized as not helping out in household cleaning.
POSM Design for restructuring exercise of a restaurant chain.
POSM for seasonal launch: Thai Flavor
POSM for seasonal launch: Chicken Chop with orient flavor
POSM: Fish n Chips
*Initiative work
Art direction, Copywriting: Kay
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